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The ''Made in Britain Campaign'' is a business and consumer campaign promoting British manufacturing in the UK and abroad. It was originally conceived by Prescot-based British cooker manufacturer Stoves in 2011, before evolving into an independent, not-for-profit organisation called the Made In Great Britain Campaign Ltd, which was officially established in June 2013. ==Background== In 2010, Stoves, a company committed to UK manufacture with 100% of its built-in ovens, hobs, freestanding and range cookers assembled at its Merseyside headquarters, believed that some brands were trading off their British heritage, despite now being manufactured overseas. In January 2011, it commissioned independent market research among 1,000 British adults. The results showed that half (48%) of those surveyed admitted confusion about which brands could still claim to be made in Britain, with international takeovers and moves towards Far Eastern production all contributing to an increasingly puzzled landscape. Two-thirds (67%) wanted an official seal of approval to show products made in Britain, while half (52%) thought British brands should bring manufacturing back to the UK. More than a third (37%) of those questioned stated they would buy British if it was easier to identify authentic made in Britain products. A separate poll by ''Which?'' in July 2011 asked "Would a Made in Britain logo help you buy British?" 84% (907 Votes) said ‘Yes it would’; 9% (92 Votes) said ‘No it wouldn't’; and 7% (78 Votes) said ‘I don't care about buying British’ The Stoves research showed that more than half (55%) said that supporting UK manufacturing and jobs is their main incentive to buy British and one third (36%) claim to buy British whenever they can. Mistakenly, 40% thought HP Sauce (now manufactured in the Netherlands) is British-made; 43% thought Royal Doulton was British-made, however, although designed in the UK it is now manufactured in the Far East; 32% thought Dyson was a British brand despite production now taking place in Malaysia; 23% said Raleigh bikes were British-made, when in fact it shifted production to the Far East in 2003. The research was released in April 2011, with reports appearing in UK newspapers including the Financial Times. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Made in Britain (campaign)」の詳細全文を読む スポンサード リンク
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